#1 YouTube Viral Campaigns:
Wil.i.am "Yes We Can"
"WARNING: Don't Vote"
www.declareyourself.com
#3 Use of Mobile Technology: "WARNING: Don't Vote"
www.declareyourself.com
#2 Internet Increases Views of Traditional Cable TV Shows:
SNL's Weekend Update: Palin Rap
SNL's Weekend Update: Palin Rap

Text Messages from Barack, especially the 3am text announcing Biden as his running mate and Obama Campaign iPhone application kept the campaign in constant contact with its fans.
#4 Use of YouTube in the Democratic Primary Debates
YouTube allowed people from all over the nation to submit their own questions for the candidates and get directly engaged with the debates.
#5 Social Networking is the New Grassroots
Facebook, MySpace, and Twitter enable candidates to keep in touch with their followers on a casual and frequent basis, use those channels to spread news and effectively and easily organize individuals for volunteer campaign efforts.


media marketing. A network of environmentally minded people was tapped, and word spread about his book through millions of forwarded emails, buzzing in the blogoshere, and activists in social media networks. Yet it wasn’t until we understood the content of the book that we truly understood what lay at the root of this groundswell.