CSR is the New Branding

In an article on EnvironmentalLeader.com, Diana Verde Nieto, CEO of London-based Clownfish, argues that CSR is the new branded content saying that “traditional communications are no longer sufficient for creating loyal fans or bringing the brand to the forefront.”

Since a large part of what we do here at Topics is create engaging educational products for CSR campaigns, we especially like it when she says, “When brand entertainment is based on the things that really matter, consumers volunteer their attention. It is a move from interruption to attraction.”

You can read the whole article, here.