I am working on some ideas for an upcoming panel where I have to present on social media and how non-profits should use it effectively. Some of the ideas are similar to those which Liz (@LizBarrett704) and Josh (@jt_topics) and I explored in a recent piece using the 140 character limit of Twitter. You can read it here.The choices of when to use, when not to use and how to be effective with the ever-changing landscape is some of what I hope to convey.
So much moves in this arena each day, with little real data that measures items like engagement, involvement and true reach. Sure there are traffic numbers, but who's really reading, who's really listening? And are they acting? Or just spectating?
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