For both a project we are working on and a new prospect, I am struggling to find that extra ummph, that x factor that can make the strategic recommendations and the execution of tactics have even more impact.For example, we have conducted a number of interviews with thought leaders and I am now trying to prioritize into recommendations and then rank the recommendations. The choices are tough. The investment is important.
Yet how to bring the input together and put together an innovative approach that can lead to real impact and reach both a large population and those normally hard to connect with? That's the outlier I am trying to find.
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