Outdoor Retailer Show & Social Media Strategy

Topics folks Josh Thomas and Scott Wilkening are headed out to Salt Lake City this month for the annual summer Outdoor Retailer Show (OR). In getting ready for the event, we couldn’t help but notice all of the social media channels OR is using to promote the event. From LinkedIn groups to two Twitter accounts with an official Twitter hashtag (#ORSM09) to Facebook event pages, event organizers are getting the word out about vendors, special events, and creating avenues for people to connect before, during, and after the show. And it appears to be working! As of July 8, @ORSM09 had 450 followers.

Look for a spotlight article from Scott and Josh next month about the event, including their thoughts on how the social media strategy affected their experience. Speaking of, if you’re going to OR, let Scott (@js_wilkening) or Josh (@jt_topics) know. If enough of you will be there, maybe we can have our very own Topics Tweetup!

Editor's Note: In the true social media spirit of this event, we were corrected via twitter not even five minutes after this post went live that there are in fact three twitter accounts for the event. The tweet went like this --- @TopicsEducation OR actually has 3 twitter accounts, the aggregate @ORSM09, show director @outdoorretailer, and booth events @orshowlive. Thanks @ChipatSOAR!