I attended a fundraising lunch today where part of the effort was to cultivate new donors and part was to raise as much money as possible. This was for a great group, which we have supported in the past. But this year is not the year for us.As they talked about s t r e t c h i n g, as attendees consider their gift, by adding another zero to the gift, I was stunned. Impressed that they went here. Stunned that they expected the results. It was, overall, an innovative approach to growing the base. They will get our support, might have to be next year.
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