Viacom Launches Five-Year Public Affairs Campaign

Viacom, along with the Bill and Melinda Gates Foundation, have set out on a five-year public affairs campaign coined, Get Schooled. The multi-platform, multi-year campaign is designed to "put education at the top of the cultural agenda and to mobilize politicos, corporate leaders and local communities" to find solutions to our nation's education issues.

You can read the full article at Variety.com.

The campaign kicks off September 8th at 8 p.m. (tonight!) with a premier broadcast of "Get Schooled: You Have the Right." The 30-minute documentary will air across all Viacom networks including BET, MTV, VH1, CMT, COMEDY CENTRAL, Spike TV and Nickelodeon.