Pollan, as you might guess, used his time on stage to talk about the relationship between food and the environment. (You have read The Omnivore's Dilemma, right? Right?) Well, he did more than just talk. He SHOWED the relationship, by pouring the oil equivalent for producing a McDonald's Quarter Pounder with cheese (26 ounces) onto that "tasty" burger. And took a bite!
Ok, so it was really chocolate rather than crude syrup, but we think the message was delivered. Loud and clear. What was once explained as the equivalent of 7 lbs of coal being burned, is now a burger drenched in 26 ounces of "oil" and that we can understand! And even if the demo was a blatant for-shock-effect-only copycat of Bill Gates' now famous malaria speech at TED, if it works, it works. And when it comes to educating an audience, showing them works.
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