By Liz Barrett, Manager, Marketing & CommunicationsLast mont

h there was a Time cover story entitled, “
The ‘00s: Goodbye (at Last) to the Decade from Hell.” In the article, the author, Andy Serwer, who clearly woke up on the wrong side of the bed, revisited the most tragic episodes from the past 10 years – from the 9/11 attacks to the financial crisis. The lineup of wars, natural destruction, corporate corruption, greed, violence and market crashes he provided painted a picture of gloom and doom for the ‘00s. Don’t get me wrong, there have been some tragic events in the past years, but aren’t there always tragic events? Think of the death toll from Vietnam, the civil unrest of the ‘70s, the
cocaine wars of the ‘80s, the
boy bands of the ‘90s. His overwhelmingly negative piece fails to acknowledge that the ‘00s were also home to some of the most positive and progressive change our nation has seen.
For starters, the ‘00s saw a major emergence in a new kind of industry:
social entrepreneurship. This idea has been around for some decades, but just recently this hybrid business model took off so that MBA schools are
creating more course tracks dedicated to the study and showcasing those departments to recruit top students. Organizations such as
Kiva and
Ashoka have popped up due to this rise in our collective social conscience as well as technology

innovations. Kiva, a nonprofit micro-lender, is an example of how the financial space can add tremendous social value and positively impact lives around the world.
The ‘00s saw
environmental awareness go from crunchy hippie to celebrity chic. And while a good bit of this isn’t very substantial (think Top Five ways to Green Your Wardrobe and other ways to be eco-chic), we did see other strides. Take Wal-Mart, for example, an organization that completely embraced an environmental mission and saved its reputation in the process. With power to create substantial change, Wal-mart now requires its suppliers to be more sustainable, from materials to production to packaging to transportation. Environmental awareness has reached the mainstream and is poised for real change.
Along the environmental lines, we saw a huge spike in oil prices in the ‘00s due to tensions with the Middle East and our dependence on oil to fuel not only our cars but a lavish lifestyle of stuff. And while this hurt Detroit and the gas guzzling SUVs they were making, it also created urgency around developing new,
clean technology to break our dependence on other nation’s natural resources. This also led to a rise in bike culture – not only good for the environment, but also good for our growing obesity problem – and placed a higher priority around sustainable urban planning and public transportation.
Oh and let’s not forget we elected the
first African-American to President of the United States in this decade. If that’s not a step towards positive social change, I don’t know what is.
So Mr. Serwer, I’ll say ‘goodbye’ to the ‘00s with you and all the tragic events we’ve endured, but let’s not forget to bring the good things with us into the teens – the fact that we can now name someone other than a white male as President, that we share a collective vision for our nation, and that we can engage in dialogues around sustainable living and social innovation. Maybe we aren’t there yet, but just as we made great progress in the ‘00s, we’ll do so next decade too