As part of NikeFootball's "Write the Future" campaign, "Write Your Headline" allows World Cup fans to submit a short message via Facebook and Twitter. Each night, 100 messages are selected and projected onto the side of the Life Center, a 30 story building in the heart of Johannesburg. Check out the video below to see "Write Your Headline" in action.
June 22, 2010
"Write the headline. Light up Johannesburg."
Here at Topics, we love soccer. Many of us are former or current players, and we are all fans. Nike has found yet another way to engage sport's fans and viewers. The ChalkBot was to the 2009 Tour de France what "Write Your Headline" is to the 2010 Fifa World Cup in South Africa.
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Personally I like going places where I don't speak the language, don't know anybody, don't know my way around and don't have any delusions that I'm in control. Disoriented, even frightened, I feel alive, awake in ways I never am at home. Cheap Flights to Johannesburg
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