Uhhh, no thanks

New award opportunity just popped up, the Clio Healthcare Awards. On the invitation is a photo of a urine sample, with this copy -- "Do you produce sick creative? We will contact you if the results are positive."

Really?

Come on. Hopefully, people are generating creative that adds to the healthcare conversation. Not sure a urine sample tells that story. And the overuse of the term 'sick' is in poor taste.

That's just my opinion, however....